Instagram has been an amazing tool for me in the last couple of years. I have found so many amazing creatives on there to follow that have inspired me to keep pushing on to create new things myself. One of those such people is Aleksandra. When I first came across her Instagram I just loved all the colour and vibrance that oozed from her feed! Here she shares with us what she gets up to in her day and how she got to where she is.
Who are you and what do you do?
Aleksandra, I am a florist and we provide flowers for weddings and events.
When did you start doing your business and what made you follow your dream?
My first business venture was selling weeds and wildflower posies with my cousin in his neighbourhood culdesac, it didn’t return a fortune but added to such fond memories. My parents owned a wholesale plant nursery, where I grew up surrounded by rows and rows of potted flowers and spoil heaps. Dad would give me few gold coins for weeding and picking up fallen over pots in the plots. Much much later, I started my business and I now work from the nursery shed where my parents first set up. I have come full circle.
I never had the dream to be florist, but it slowly developed from working in other creative fields that I had explored. I did a few ikebana classes and from there it sparked.
What do you love most about what you do and why?
I love the flowers, the seasons, the growers! I love that I get to be creative everyday and make with my hands. I love the freedom and the hustle of being a businesswoman. And I love working with my husband and building our future together.
What is a typical day for you? Run us through morning, middle and afternoons of your day!
Every day is different which is always interesting. A typical event day starts at 4am where I head to the flower markets. We fill our van with seasonal blooms to suit our brief and often travel direct to our location to make flowers onsite. Being a Florist is long hours. The end results are beautiful but sometimes the effort and persistence is less beautiful and more dogged determination.
What has been your proudest career achievement to date?
Every moment is a proud one, regardless of size or complexity deepens my love of flowers and nothing excites me more than seeing how I can help set a mood and ambience by responding to natures beauty.
One stand out would be preparing for Qualia’s “Pas de Deus in paradise” on Hamilton Island. It was spring time and I was in my swimmers, in the Qualia pool overlooking Pebble beach with my secateurs and flowers in my hands diving under water and floating and composing flowers on the waters surface… How could I call that work! It was surreal and just magical.
What does being wholehearted mean to you?
Giving your everything and giving it a go with much love, admiration and soul.