Last year I got the pleasure of working with Kate Karanges and her new brand, Fallon Co. She had a dream to create a new lifestyle brand and had a plan to action those ideas sooner rather than later. She came to me for a creative consult where we worked out visual identity ideas and a plan for styling and framing her prints.
And now you all get to meet her too.
Who are you and what do you do?
I’m Kate Karanges, a young mum of two. I’m the founder and director of Fallon Co, a minimal and urban lifestyle brand. We have just launched and are currently selling fine art prints and limited editions by several Australian [soon to be international] artists and designers. As we grow we want to expand into fashion, homewares and much more.
When did you start doing your business and what made you follow your dream?
We launched our store on the 8th March, 2017, but have been working towards it for about 7 months and it has been a dream and goal for about 2 years. I’ve never really had any particular job or career that I wanted to pursue; I never found anything that truly captivated me. It wasn’t until I had my first child that I realised I wouldn’t be able to stay at home as a mother and wanted to work from home, and the need for a large creative outlet became crucial for me. It’s been a gradual thing, but finally Fallon Co came about from the desire to have something of my own creatively and still be at home with my family, combined with the idea/dream/vision of what I wanted my brand to be.
What do you love most about what you do and why?
So far I love the creative freedom and the strategy involved in turning an idea into a reality. Because it’s my own business the only limits are really my own thinking. There are so many things I have pocketed away for when we grow enough to explore them. For me the ability to think of a product with a new spin on it, or think of something that isn’t out there yet and explore the possibilities of that is a really exciting challenge. I love creatively thinking of solutions or ways around problems to get what I want.
What is a typical day for you? Run us through morning, middle and afternoons of your day!
At the moment we’re still early days, and there isn’t really a routine yet – maybe there won’t ever be one. Each day comes with something different – emailing, packaging orders, planning out our social media, planning upcoming shoots, researching for new product designs, sourcing materials for packaging, creating mood boards and finding inspiration. I actually love the variety. There is always a few constant daily activities – a coffee in the morning, and being with my children, and managing social media. At night when the kids go to bed my hubby and I always have some quality time together too.
What has been your proudest career achievement to date?
So far, as we’re still very young, actually putting this business out there was a pretty proud moment. It’s a very vulnerable thing to do right before you do it, and I’m proud of myself and my husband for just starting and taking the time to do it as well as we could.
What does being wholehearted mean to you?
For me, being wholehearted is being aware of the good things with the bad, knowing that things are complicated and often difficult and still jumping all in and giving it all you’ve got anyway. Assessing the risk and investing yourself totally regardless.