I have worked many times with this amazing brand and I fall in love with their products, time and time again. I am constantly inspired by the founders and their drive to create quality beach apparel for Beach goers all around the world.

Besides producing an absolutely beautiful range of products, the thing I love most about The Beach People, is that they are based right here in Australia. I have been lucky enough to work with their products on several shoots now, and EVERY TIME, either myself, clients or crew, have tried to buy the pieces to take home!

One of my newest favourites are these indigo towels. They are super soft and have a beautiful fray edge detail along the trim. They are deceivingly thick and absorbent, while staying super soft even after a wash or two.

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Visit the Beach People online to check out the rest of their bathroom range, and check back for new updates and arrivals.

x Hayley

Last year I got the pleasure of working with Kate Karanges and her new brand, Fallon Co. She came to me for a consult and we planned out the visual identity for their shoots, worked out a plan for styling and framing the prints!

And now you all get to meet her too.

Who are you and what do you do?

I’m Kate Karanges, a young mum of two of the cutest kids you’ll ever meet under the age of two, and married to the most thoughtful and loving man on the planet. I’m the founder and director of Fallon Co, a minimal and urban lifestyle brand. We have just launched and are currently selling fine art prints and limited editions by several Australian [soon to be international] artists and designers. As we grow we want to expand into fashion, homewares and much more.

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When did you start doing your business and what made you follow your dream?

We launched our store on the 8th March, 2017, but have been working towards it for about 7 months and it has been a dream and goal for about 2 years. I’ve never really had any particular job or career that I wanted to pursue; I never found anything that truly captivated me. It wasn’t until I had my first child that I realised I wouldn’t be able to stay at home as a mother and wanted to work from home, and the need for a large creative outlet became crucial for me. It’s been a gradual thing, but finally Fallon Co came about from the desire to have something of my own creatively and still be at home with my family, combined with the idea/dream/vision of what I wanted my brand to be.

What do you love most about what you do and why?

So far I love the creative freedom and the strategy involved in turning an idea into a reality. Because it’s my own business the only limits are really my own thinking. There are so many things I have pocketed away for when we grow enough to explore them. For me the ability to think of a product with a new spin on it, or think of something that isn’t out there yet and explore the possibilities of that is a really exciting challenge. I love creatively thinking of solutions or ways around problems to get what I want.

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What is a typical day for you? Run us through morning, middle and afternoons of your day!

At the moment we’re still early days, and there isn’t really a routine yet – maybe there won’t ever be one. Each day comes with something different – emailing, packaging orders, planning out our social media, planning upcoming shoots, researching for new product designs, sourcing materials for packaging, creating mood boards and finding inspiration. I actually love the variety. There is always a few constant daily activities – a coffee in the morning, and being with my children, and managing social media. At night when the kids go to bed my hubby and I always have some quality time together too.

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What has been your proudest career achievement to date?

So far, as we’re still very young, actually putting this business out there was a pretty proud moment. It’s a very vulnerable thing to do right before you do it, and I’m proud of myself and my husband for just starting and taking the time to do it as well as we could.

What does being wholehearted mean to you?

For me, being wholehearted is being aware of the good things with the bad, knowing that things are complicated and often difficult and still jumping all in and giving it all you’ve got anyway. Assessing the risk and investing yourself totally regardless.

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I have been so excited to share this weeks blog post in the Be Wholehearted series with you! Get ready to meet the amazing owner of Winnie Cafe, the newest hip cafe to grace my hometown on the Sunshine Coast. Sara, who has her hands on a few foodie businesses, has been cooking for my projects since my first ever magazine shoot. She is talented, plates up the most delicious food, but also has got great style! Enjoy!

Who are you and what do you do?

My name is Sara Dillon and I like to feed people delicious food at my cafe Winnie, in Woombye.

When did you start doing your business- and what made you follow your dream?

I first started Little Boat (our other cafe) almost five years ago. I was supposed to go down to Melbourne RMIT to study fashion merchandising and do forecasting; but, instead a space perfect for a cafe came up, and an opportunity became available so I took it. I wanted to create a business that I would like to visit.

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What do you love most about what you do and why?

Honestly the best thing about what I do is the gratitude I receive from customers when they eat our food… that totally satisfied food face is the best! I also love gathering produce from the garden and making something from what I have, it’s a pretty great feeling. There is some crazy amazing produce right on our door step.

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What is a typical day for you? Run us through morning, middle and afternoons of your day!

Wow ok… It usually involves me trying to creep out of my bed without waking my two year old at 5am. Making my way to Winnie or Little Boat / cooking people food / making work calls / flicking through recipes. Followed by a school pick up / daycare pick up / pool or beach swims with my boys or maybe the gym. Then its onto ordering for the next day / organising both cafes/ answering catering emails and quoting for the ‘Tuck Shop’ which is our catering business. Making dinner / standard bed time routines which are never standard. If I’m lucky I get half an hour of me time… and then always a glass of red and sleep.

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What has been your proudest career achievement to date?
Honestly this question, I have been pondering on this for the past few days. I have a few sneaky goals but i’m not there yet. A lady did walk into Winnie today and said to me, “Thankyou, thankyou for opening this space up in our little town!” It really doesn’t get more humbling than that.

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What does being wholehearted mean to you?
Being kind and compassionate to everyone. You truly you never know what’s going on behind closed doors, and kindness is the biggest gift you can give to others.

 Getting to interview my favourite brands was always something I had wanted to do on here on the Wholehearted Studio blog, but just never had the time to do. In my bid to help more people, it has been a task that I have had to make a priority. But what I didn’t factor in, was the payback of the wonderful insight I would gain from reading everyones answers. And today’s interview is no exception.

I have been a fan of this brand since they started in 2011. I love their photographic style and how they visually portray themselves on line. They are known for their signature, clean and minimalist style and are instantly recognisable to those that follow them. Today we interview none other than Mr and Mrs White, about how they found their calling to the furniture and homewares industry, how they juggle everything and what they believe being wholehearted is all about.

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Who are you and what do you do?

We are Nathan and Sasha White – husband and wife team who run a furniture and home accessories business in Sydney Australia called Mr and Mrs White. We have two beautiful girls, Selah (5) and Oak (2) as well as one on the way (due the end of June).

When did you start doing your business- and what made you follow your dream?

The business started around the same time as the birth of our first daughter, Selah, in 2011. The dream, however, was ignited a few years before that. We were married fairly young (21 and 23) and we were both still studying and figuring out what the future held for us. Nathan’s (Mr White) eye for detail and his love for timber led him to the study of boat building where he completed a four year shipwright apprenticeship. Meanwhile, I (Mrs White) studied at uni and completed a degree in design majoring in Graphic design. Life was busy yet something was missing. After uni I found myself meddling with a sewing machine and Nathan gave up boats for furniture and suddenly, everything seemed a little clearer. The smell of timber, the touch of linen, that giddy feeling from seeing a concept sketch become something tangible – something we can sit on, eat on, organise and store things and most importantly – something that gathers people – yes – this is what we were meant to do… together.

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What do you love most about what you do and why?

We simply love creating. We feel very blessed to be able to run a business together as well as having our kids be involved in the journey. We have a big vision for the future and we love working towards those goals together with the amazing staff (who are like family to us) alongside us, believing in our vision as much as we do.

What is a typical day for you? Run us through morning, middle and afternoons of your day!

Nath is normally out the door and on his way to a morning training session before I am even conscious. After his training he heads straight into the office/factory/showroom. Mornings for me are busy getting kids dressed, fed and ready for school. I drop my daughter Selah off to school and then I generally head into the office with our youngest daughter (Oak). A day in the office varies for both us from week to week. Sometimes we are meeting with clients, shooting new products, designing new products or simply doing admin and emails. Oak keeps herself busy playing shop in our showroom and entertaining our staff with her funny, quirky personality. I race off around 2:30ish to do school pick ups and then afternoons are spent doing home stuff and hanging with our girls.

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What has been your proudest career achievement to date?

Getting this far! Ha! There have been a few career highlights but to be honest, we are proudest of how far we have come and simply being able to do what we love full time is such an honour.

What does being wholehearted mean to you?

Being wholehearted means giving it our all, always being true to who we are, honest and sincere in all that we do – working hard and staying humble!

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So confession time. I used to hate having my photo taken! I would have put it up there with my hate of putting out the garbage bin, listening to fingernails getting dragged down a backboard and having to watch the 7.30 Report, as a 13 year old, with Dad instead of Friends.

But recently I started to work on this and get over my hate of being in photos once and for all. Which is pretty important considering the work I do here with Wholehearted Studio. The thing is when we let someone take a photo of us we feel vulnerable.

We wonder, will we look as cool as the person that we are in our own mind? Will we dislike how old we look, or our skinny arms, or our frizzy hair… [ insert your body phobia here]. And in today’s day and age of the internet we wonder who will see the photos.

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When I am working on shoots with clients I am always blown away by the things they might be insecure about. And guaranteed before they mentioned it I hadn’t even noticed the thing that they are insecure about. This is because the whole time I had been talking to them, I had been too busy looking at their beautiful hair wishing mine was that long, or admiring their thick eyebrows, or their blue eyes.

With others we look at their positive features, but with ourselves we tend to look at our negatives. Then one day I had an epiphany… why is it ok for us to think these negative things about ourselves when we don’t about others? 

So I challenge you whether you have a brand or not, let someone take your photo! Learn to celebrate your strengths and try not to worry about the features you are self conscious about. It is a good habit of self love and will have you on your way to more positive thinking. Push in past your insecurities and celebrate the parts of you that are beautiful.

The thing is though, that if you are a brand or have one, you actually NEED to be in your photos. At least some of the time anyways. With the myriad of Instagram accounts and brands out there, more then ever we need to be unique. And the easiest way to do that is put a face to your brand.

No one else can be you and it will help your audience connect with you and your brand, hopefully becoming a fan and customer. My most liked photos on Instagram are often the ones that we post that have me in it which says a lot!

Life is way too short to spend it hiding from a camera. Be wholehearted and put yourself out there!

x Hayley

P.S. Want to recruit my team and I for a shoot? Contact us to find out more.