Owner Emma already had been successfully operating as a clothing store for some time, but she was more than ready to take her brand to the next level and start selling online. So she contacted me almost a year prior to her shoot, and from there we began dreaming up what she was wanting to create for her brand.
A new brand name and site was in order, so new professional photos were a must. My roles for this project consisted of creative direction, production and styling. Linen tones, silver greenery, oceanside imagery and locally sourced furniture and shoes create the now trademark Kelsey Collective aesthetic you see on their site.
Then fast forward to a year and half later, and we worked on another campaign for Kelsey Collective. Telling the story of the Bali surroundings of where the clothes are made we worked as a team to bring the vision to life. An all stars crew was recruited, and I did the creative direction and assisted with production, all from home base on the Sunshine Coast, Australia.