Sunshine Plaza Campaigns

For this project we styled fresh campaign imagery for the new look Sunshine Plaza, to celebrate the opening of a brand new fashion precinct. Clothing and accessories were selected from their stores in the days prior to the shoot. Campaign images were created for billboards, print, website, and social media.

In a follow-up campaign, we styled the Autumn Winter launch event, which included a Styling Lounge at the main stage arena, Selfie Booth, and custom designed VM Display Cabinets. We project managed it all, styling each and every aspect to tie in with the campaign’s creative direction.

Since this project we have worked on a variety of other projects for Sunshine Plaza, one of which was a beautiful winter campaign shot on location for billboards, social media and in centre drop-down screens, and styled imagery for a Valentines Gift With Purchase Campaign.