A New Light Campaign
For this project I styled and produced fresh campaign imagery for Lend Lease’s new look Sunshine Plaza, to celebrate the opening of the shopping centre’s new fashion precinct. Clothing and accessories were selected in the days prior to shoot day from their stores. Campaign images were created for billboards, print, website and social media.
In a follow up campaign I styled the Autumn Winter launch event, which included a Styling Lounge at the main stage arena, Selfie Booth and VM Display Cabinets which contained custom designed and locally made oak plinths and racks that were featured throughout the centre. We project managed it all, styling each and every aspect to tie in with the campaign creative direction.