Good Day Co Campaign

Good Day Co is a new children’s brand to hit the market with its unique and bold print bags. They have a very creative branding direction, so my role was to style, direct and produce imagery that tied into their bright aesthetic that would compliment it rather than contrast with it. I recruited a photographer whose style would encapsulate the brands ‘good day’ message, recruited the talent, their clothing, multiple locations, interior props and worked to create a diversity of story telling imagery to establish this new brand with a folder full of imagery to use. I even designed a ‘Good Day Club’ sign that I had made for the pool house and cubby house, which now will be used on trade stands.